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Internet Marketing Package
(for more information pls visit
www.singapore-internet-marketing.com
)
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Many web
development companies believe that, once a website has been built,
their job is done. This may be because Internet marketing is a quite
different discipline, to the design and programming disciplines
that would be central to most web development houses. Or perhaps
they've simply not realised 'If you build it they will come' is
simply a myth? Whatever the reason, at akyweb, we want our clients
to see the return on their investment, and as such we've made sure
Internet marketing is one of our core competencies.
akyweb works with its clients to create custom Internet marketing
plans that fit their target audiences and suit their budgets. We
combine our expertise in Internet marketing with our clients own
knowledge of their businesses, to come up with individual marketing
solutions, that ensure their target audiences find their websites,
and ultimately, that their websites generate leads, enquiries and
sales for their businesses.
Whilst every client we take on requires a customised strategy, most
encompass a combination of some of the following:
Meta
Tag Research and Development
Meta data is information about your website that is contained in
the HTML code of it. The quality of your meta data will strongly
influence your ranking with many of the search engines. We can research
and generate relevant and highly searched-for meta data.
Search Engine Submissions
Around 80% of all searches done online are done with the top 20
search engines. Most of these search engines require you submit
your site to them, and it's generally accepted that ongoing submissions
are necessary for high ranking. We can manage this ongoing submission
process to ensure your site is continually indexed and ranked.
Paid
Inclusion to Search Engines and Directories
Some of the more popular search engines and directories have now
introduced a fee for inclusion. For example, Yahoo, which is generally
considered the best-known directory worldwide, now charges businesses
an annual fee. We can help you select which paid inclusion search
engines and directories are important for your website, and then
enable you to successfully submit to those.
Regional and Niche Market Submissions
If your website is aimed at a particular country, niche, or specialist
market, it makes good business sense to target these markets by
submitting your site to specialist or country-specific directories
and portals. We can ensure your online presence is strong within
any applicable regional, niche or specialist markets.
Traffic Analysis
Traffic analysis can tell you all about your website visitors -
Where they come from, which phrases they search with, what pages
they visit, or if even if they are first time or returning visitors.
With this information, and our expert recommendations, you're in
a position to make optimal strategic decisions about your website.
Reciprocal Links
Link swapping has always been an important factor in web marketing.
It's even more important that it was a couple of years ago, because
it's now also considered a leading factor for improving positioning
on numerous search engines, including the most important, Google.
We can help you identify suitable link partners and set-up reciprocal
links.
Sales Promotions and Competitions
Through exciting and imaginative sales promotions and competitions,
we can help you reach precise target markets and engage customers'
attention, all for a fraction of the cost of traditional off-line
campaigns.
Sponsorship
We can help you set-up appropriate and high impact online sponsorships
to create strong brand associations and increase brand awareness,
with the right people, and in the right environment.
Online
Reputation Management
Do you have unhappy customers broadcasting their concerns online?
Is your brand being misused on the Internet? In the digital age,
businesses are often finding they need to include, in their marketing
plans, managing their reputation. We can deliver business critical
information on what is being said about your business, and how your
brand is being used on the Internet, enabling you to be aware of
any issues and take appropriate action.
Viral Marketing
Viral Marketing, sometime referred to as 'word of mouse' marketing,
is the online form of 'word of mouth' marketing. It is an extremely
strong form of marketing, and the distribution routes the Internet
has to offer, make it even more powerful. It is demanding, in terms
of creativity, but the results of an effective Viral Marketing plan
can be fantastic. With our help, you can capitalise on the vast
potential of Viral Marketing.
Advertising Campaigns
When you're paying 'per-view' to have your ads displayed, creating
motivating banners, which both enhance your online brand, and generate
quality 'click-thrus' is critical. Pay-Per-View isn't the only means
of advertising online though. For example, the popular search engine,
Google, offers a pay 'per-visitor' program, where your message is
only advertised to your target market, and you only pay for 'click-thrus'.
We can plan, place, monitor and provide a full post-campaign analysis
for online ad campaigns.
Email Marketing
Email can be an incredible marketing channel, but it is also an
area where many companies fall down. A bad email marketing campaign
or 'SPAMMING', i.e. sending bulk unsolicited email, can be a lot
more damaging to a company than anything else. We can effectively
and responsibly manage email marketing campaigns.
Website
sales are directly proportional to traffic!
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Get
listed with the major search engines. Don't do it yourself -
it is very time consuming and there are plenty of inexpensive
ways to get it done.
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Utilize
traditional and internet-based news releases.
- Engage in strategic mutual link development.
This is quite important - This takes time but is worth the effort.
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Participate
in newsgroups.
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Don't advertise - provide useful information. Let your "signature"
do the advertising. Don't become a pest.
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Answering machine, literature, business cards and stationary,
traditional advertisements, etc. Have some T-shirts printed
with your homepage on the front and URL on the back - they are
great conversation starters.
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Develop a newsletter. (Preferably e-mail
based) This brings traffic ... and sales. Got a new product?
Let your list know about it - at no cost.
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Write
articles for journals and periodicals that relate to what you
do. Include a byline with your URL, of course.
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Make sure you are using a "signature" with your e-mail
and include your URL.
call Jason ANG now at 96877748
OR EMAIL TO
to find out more!!!!!
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